Campaign Unveiled to Promote Making Your Future in San Francisco

On Monday (March 20), the City of San Francisco, Mayor London Breed, and a coalition of business groups comprised of the Bay Area Council, Advance SF, and the San Francisco Chamber of Commerce unveiled a new promotional video, website, and logo for business retention and recruitment efforts. The film debuted at the American Cities Business Journal’s The Future of Cities 3.0, a virtual forum featuring noted Urbanist Richard Florida. San Francisco was the keynote sponsor of the event, which was broadcast in 40 major US business markets.

In a commentary, San Francisco Business Times Publisher and former Bay Area Council Chair Mary Huss talked about the importance of San Francisco seizing control of its own narrative.

The 90-second film features iconic images of San Francisco, emphasizing the city as a place where the future is made. San Francisco Giants hall-of-fame baseball announcer Jon Miller generously donated his time to be the voice behind the video. The City of San Francisco was one of the contributors to the sponsorship and the film, along with an extraordinary coalition of businesses and organizations.  Other financial support came from Bank of America, First Republic Bank, JPMorgan Chase, Shorenstein Companies, UC San Francisco, and United Airlines.

The film, website, and logo are the first phase of a more extended business retention and recruitment program the  Office of Economic and Workforce Development will be undertaking in the weeks and months ahead in conjunction with other efforts to revitalize downtown. This initiative builds on Mayor London N. Breed’s Roadmap to Downtown San Francisco’s Future, a comprehensive plan that responds to emerging economic trends and capitalizes on the City’s strengths to keep Downtown vibrant, focusing on key priorities such as offering a clean and safe environment, fostering a resilient workforce, and attracting new industries