Super Bowl 50 Reflects Power of Regional Collaboration
Years of planning and hard work across the entire region paid off last Sunday (Feb. 6) when the Super Bowl marked its golden 50th edition with a Denver Broncos surprise win over the Carolina Panthers. The game at Levi’s Stadium in Santa Clara culminated a weeklong extravaganza that included events and activities in San Francisco, San Jose, Santa Clara and many other parts of the region. A study by Bay Area Council member PwC put the direct economic benefits at more than $220 million – more than any Super Bowl dating to 2003 – and didn’t include indirect benefits from all the spending.
Although no event that draws a few hundred thousand people goes off without a hitch, the many months of careful planning by the Super Bowl 50 Host Committee under the leadership of CEO Keith Bruce in coordination with local and regional officials kept the disruptions and inconvenience to a relative minimum. Bay Area Council President and CEO Jim Wunderman was honored to serve on both the bid and host committees, which were chaired by Daniel Lurie and included a roster of some of the region’s top business and political leaders. The Council also extends its gratitude to San Francisco Mayor Ed Lee and former Santa Clara Mayor Jamie Matthews for their great leadership in making Super Bowl 50 a true regional accomplishment.
On top of the economic benefits, Super Bowl 50 provided huge philanthropic benefits with an expected $13 million going to various nonprofit and community groups around the region. Read some of the record-setting statistics from Super Bowl 50>>
